Media is one of the greatest platforms for transformation. People are known to adjust and adapt their behavior, belief systems, mindsets and attitudes based on what they see and hear. Media has a great responsibility to shape culture and and influence the character of a people. Media has evolved over time and now exists in a myriad of forms – digital, print, above the line and others. It can be accessed over a number of platforms and its reach is global. It is now time for Africa to take responsibility of its global narrative- to shape and tell its own story. The media content should be re-aligned to adapt and position itself to deliver on the goals for the future of Africa. Inspiring content that drives a culture shift for growth, good governance, gender balance, inclusivity, strong values, diversity, innovation & creativity, enterprise development and many other aspects that are critical for a healthy and prosperous nation
WHY RED?
Red represents passion, love and determination. We need our African stories told with passion from a lens of love and delivered with consistency and determination to deliver the results we so desire.
OBJECTIVES OF THE PILLAR:
To positively shift the narrative of Africa for prosperity, sustainable and equitable development of Africa.
GOALS:
TWOW seeks to use diverse media platforms to Inspire, empower and influence social and economic transformation through inspiring, innovative, mind shifting content. We intend to achieve this through strategic mutually beneficial partnerships with key players within the industry and like minded stakeholders.
